In a move reflecting the depth of the strategic partnership between Telad Real Estate and one of its leading partners in the sector, the company participated in the launch of its strategic partner NHC's (National Housing Company) new identity. The new logo features three key characteristics that express the company's core values: "ambition, inclusivity, and reliability." These values ​​position NHC to enhance its future aspirations of building inclusive communities that embrace all segments of society, while maintaining the company's fundamental principles.

The new identity focuses on "achieving a rich living experience" through thoughtful planning and the provision of essential services and facilities within easy reach, such as shopping centers, green spaces, and interconnected pathways. This empowers residents to easily access their needs, enhancing their lifestyle and increasing the variety of daily options available.

NHC destinations are characterized by high standards that provide a seamless lifestyle, stemming from its commitment to developing urban destinations where individuals and families enjoy the elements of quality of life and green spaces, creating a qualitative shift that elevates their experience and turns aspirations into a tangible reality through different options that meet all desires.